CAMPAIGNS
At .martensgarten,
we bring ideas to life.
Our projects celebrate creativity, champion emerging talents and push the boundaries of storytelling. From unique campaigns to collaborative art initiatives, we build platforms where voices are heard and visions are realized. Dive into our world of bold concepts and inspiring collaborations.
We partnered with Dior to create an unforgettable presence at the Film Festival Red Carpet, where we captured stunning moments that seamlessly blended couture and cinematic glamour. Alongside this, we collaborated on a spectacular cover shoot for Emotion Magazine, showcasing Dior’s timeless elegance and the dynamic beauty of our talent.
In addition, we orchestrated a one-of-a-kind shoot with Jeanne Goursaud and Gina Stiebitz, where both talents exuded sophistication and style, perfectly reflecting the Dior essence.
Last year, we had the privilege of taking Jeanne to a luxurious day spa on a private boat in St. Moritz, where we captured serene yet powerful imagery, further solidifying the perfect blend of high fashion and natural beauty that Dior represents.
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We partnered with the NFL to launch a large-scale influencer campaign in Germany, involving over 60 influencers across two major platforms, reaching a total of 33 million followers and generating 8 million in reach.
The goal of the campaign was to permanently establish American football as a national sport in Germany, promote watching games on Free TV, NFL Game Pass and DAZN and drive awareness and engagement with the officially licensed EA Madden NFL video game on Sony PlayStation and Microsoft Xbox.
We focused on exciting events, exclusive meet & greets with NFL players and ticket giveaways for games in the USA and London. One of the major highlights was traveling with selected influencers to iconic NFL events such as the Pro Bowl and the Super Bowl, creating unforgettable experiences and unique content.
We provided the talent Gina for the campaign and supported the entire acquisition and casting process.
Instead of creating a classic one-off campaign shoot, we developed a concept with long-term brand impact in mind — thinking beyond a single moment and focusing on what comes next for both Gina and the brand.
To deepen the connection and create a meaningful brand experience, we organized an exclusive dinner event, bringing together key colleagues from the film and acting industry. Gina took the spotlight as host of the evening, delivering a personal speech and setting the tone for a deeper, more authentic connection between the brand and her world.
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We’ve had the pleasure of working closely with BOSS on a range of creative campaigns that pushed boundaries and set new standards. From concept development to final execution, our collaboration was defined by innovation, attention to detail and a shared vision of excellence. These projects not only strengthened the brand’s identity but also delivered impactful stories that resonated globally.
We have been working closely with H&M since 2015, supporting over 12 seasonal campaigns with tailor-made content and influencer strategies. Across these campaigns, we activated 160+ influencers on two major platforms, achieving a reach of over 14 million and speaking to a combined audience of 12+ million followers.
To discover new talent for upcoming campaigns and strengthen long-term relationships with existing brand ambassadors — especially high-reach influencers, content creators, and celebrities.
Each campaign was rolled out in multiple phases including gifting activations, story shopping, and social media posting to keep the community constantly engaged.
We were the only agency to work with multiple talents simultaneously for the brand. Our team played a leading role in curating the perfect mix of celebrities and social talents — always with an artistic and fashion-forward approach, especially for the international launch events and major moments within the German fashion scene.
We partnered with the KaDeWe Group to develop and activate a curated influencer network, with a focus on establishing Instagram as a key inspirational and communication channel to drive in-store traffic and brand engagement.
Across 5+ seasonal campaigns, we collaborated with 18 selected influencers on one platform, generating a total reach of 7+ million and speaking to an audience of over 4 million followers.
We created immersive event and shopping experiences in the luxury retail spaces of Alsterhaus (Hamburg), Oberpollinger (Munich), and KaDeWe (Berlin) — ensuring premium brand touchpoints and exclusive content that connects lifestyle, fashion, and community in an aspirational setting.
We had the pleasure of collaborating with Swarovski and Gina Steiblitz on a stunning campaign shoot.
Together, we created captivating content that beautifully showcased both the elegance of Swarovski’s pieces and Gina's unique style, bringing a fresh and authentic energy to the campaign.
We supported Ploom with casting, handling the entire process ourselves and selecting all talents independently. In addition to casting, we were responsible for contracting and reporting.
Across all aspects of the project, the focus was heavily on leveraging our own talent network. We were on-site to accompany the process, ensuring a high-quality outcome every step of the way.
Our long-term collaboration with Ruby Hotels is built on trust, creativity, and a shared commitment to exceptional storytelling. Over the years, we’ve partnered on numerous projects that reflect the brand’s unique blend of lean luxury and vibrant lifestyle.
We supported Foot Locker with comprehensive talent acquisition and influencer casting services, helping the brand find the perfect faces for their campaigns.
From initial casting to final reporting, we ensured a smooth, strategic and results-driven collaboration.
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Together with McDonald’s, we launched a series of impactful influencer campaigns to highlight the brand’s authentic values beyond fast food — with a strong focus on diversity, women empowerment, and the McDonald’s Children’s Aid Foundation (McDonald's Kinderhilfe Stiftung).
Over the course of 3+ diversity-driven campaigns, we worked with 10 carefully selected influencers on one platform, achieving more than 11 million in reach and speaking to an audience of over 4 million followers.
We created authentic storytelling moments and built awareness around McDonald’s core values before and during key events through strong influencer content on social media. By identifying potential brand ambassadors, we helped shape McDonald’s broader influencer strategy — also influencing talent selection for future product-focused campaigns.
We organized an unforgettable event with incredible partners such as St. Germain and Rauch, offering a unique and memorable experience for all attendees. To enhance the event’s atmosphere, Citroën provided luxurious shuttles, ensuring seamless transportation throughout the day.
Adding a touch of style and adventure, we partnered with Electra Bikes to offer Beach Cruisers, allowing guests to enjoy the event in an eco-friendly and fun way.
The combination of these premium partnerships created an event that was both sophisticated and full of energy, perfectly aligned with the spirit of our brand.
