We build relationships and communities for brands with their customers.
CASE STUDIES
WE KNOW AND UNDERSTAND:
The business models and needs of Global Brands and Media Agencies.
How to set, refine, optimize media plans and the distribution.
Building up relationships with influencers and celebrities from scratch.
• MEDIA SOLUTIONS • DATA • STRATEGY • CONTENT SOLUTIONS • INFLUENCER SOLUTIONS • FULL SERVICE SUPPORT • CAMPAIGNING •
NFL
60+ INFLUENCERS • 2 PLATFORMS • 33 M. FOLLOWERS • 8 M. REACH
INFLUENCERS GERMANY
GOAL
The main focus of the campaign is to permanently establish the American National Sport, to experience the games on Free TV, NFL Game Pass, DAZN or live in the stadium, as well as to get to know the officially licensed EA Madden NFL video Game on Sony Playstation or Microsoft X-Box.
EXECUTION
We are focusing our campaign on exciting events, exclusive meetings with professional players, tickets to NFL Games in the USA and London. One of the definite highlights are our travels to NFL Pro Bowl and the Super Bowl.
H&M
160+ INFLUENCERS • 2 PLATFORMS • 12+ M. FOLLOWERS • 14+ M. REACH
12+ SEASON CAMPAIGNS
GOAL
Discover new faces for our H&M campaigns and strengthen the relationship to former and future brand ambassadors, especially celebrities and content creator/ influencer stars.
EXECUTION
In more than 12 campaigns we have created matching content pieces for H&M, since 2015. Each campaign was implemented in different phases, e.g. gifting, story-shopping and posting. The community should constantly be offered new things to discover.
KADEWE GROUP
18 INFLUENCERS • 1 PLATFORM • 4+ M. FOLLOWERS • 7+ M. REACH
5+ SEASON CAMPAIGNS
GOAL
Build an influencer network and establish Instagram as an inspirational and communicational channel to drive traffic to stores.
EXECUTION
We create event and shopping experiences in the luxury environment of Alsterhaus (Hamburg), Oberpollinger (Munich) and KaDeWe (Berlin) for valuable touchpoints.
MCDONALD'S
10 INFLUENCERS • 1 PLATFORM • 4+ M. FOLLOWERS • 11+ M. REACH
3+ DIVERSITY CAMPAIGNS
GOAL
Showing a different, authentic side of McDonald's as a company which is so much more than just fast food. Taking care for the core topics in our work: Diversity, Women Empowerment and McDonald's Children's Aid Foundation (McDonald's Kinderhilfe Stiftung).
EXECUTION
We create awareness of McDonald's DNA topics before and during events on socialmedia channels. For this purpose we discover potential brand ambassadors. This also have effect on other parts of the company in terms of the influencer selection e.g. in product related campaigns.
